Premier Investors

Tourism is a billion dollar industry for Dane County, and the economic benefit that visitors bring to our area translates into resident income, job creation and continued enhancement of the quality of life we all enjoy. Premier Investors lead the way in helping the Greater Madison Convention and Visitors Bureau (GMCVB) increase visitor volume and spending in Madison and Dane County through their generous leadership and investment.

The GMCVB recognizes two levels of Premier Investors: Destination Champions and Corporate Partners. We are grateful for the significant commitment these partners make to the continued economic viability of our community.

In thanks, we recognize these premiere partners by:
  • Featuring their business in a special section of our primary publications, including the Visitors Guide, published twice each year with more more than 225,000 copies distributed
  • Recognizing each partner in the Premier Investor section of our web site. Special access is also granted to the "partners only" section of the site, and regular e-communications promote these partners to others in the business community
  • Invitations to special events throughout the year

Destination Champions
A special thanks to our strongest advocates, who know that a healthy tourism economy benefits our community and improves the quality of life for our residents. We are proud to partner with the following organizations:


Alliant Energy


Alliant Energy provides electric and natural gas services to customers and communities throughout Iowa, Wisconsin and Minnesota.


American Family Insurance offers auto, home, business, health and life insurance, as well as consumer loans. The company employs 8,375 people and has 4,000 independent contractor agents. The company was founded in Madison in 1927, and serves policyholders in 17 states.

BMO Harris Logo
Serving the Madison area with 16 convenient M&I locations, we provide financial services that include a full range of traditional business and personal banking services along with Web-based products, international, trust, investment and financial planning services.


From contemporary to casual, American classic to Southwestern specialties, and everything in between. We pride ourselves on our locally owned restaurants that offer great food and friendly service. Food Fight, Inc. restaurant group has 11 restaurant locations in the Madison area.

Hilldale Logo



It's all new, it's all you. Madison's premier shopping destination, featuring Macy's, Anthropologie, The North Face, L'Occitane, Sundance Cinemas, Metcalfe Sentry Foods and many other specialty shops.

Ho-Chunk Logo
Offering the very latest in cutting-edge Class II Bingo Slot machines and one-of-a-kind casual dining open 7 a.m. to 4 a.m. 'A Little Vegas, Right Here in Madison'


Madison Originals - Destination Champion


A non-profit association of local, independently owned restaurants dedicated to cultivating a vibrant independent dining community.

Overture Center Logo - DC


Presenting internationally acclaimed jazz, classical, opera, musicals, dance, world music, family entertainment and more.
Physicians Plus Access

Physicians Plus Insurance Corporation of Madison, Wisconsin, is a nationally recognized managed care organization focused on providing high-quality, innovative products and services that help improve the health of our members and the community. Providing access to primary, specialty and hospital care through the area's broadest network of more than 3,000 caring health professionals in 20 counties. Founded in 1986 and owned by Meriter Health Services and local doctors, Physicians Plus provides health insurance to nearly 115,000 members in south central Wisconsin.

UW Logo
Come see for yourself what makes UW-Madison such a vibrant living and learning community. Whether you are a prospective student, a history buff, a fan of Big Ten athletics, a performing arts aficionado - or simply someone who enjoys learning new things - we are here to help you experience our campus firsthand.  
Wisconsin Distributors
Wisconsin Distributors is a wholesale beverage distributor of Monster Energy Drinks and for the Anheuser-Busch, Goose Island, InBev, New Belgium and Labatt breweries in Madison and the surrounding area.


Corporate Partners
Thank you to our Corporate Partners for supporting our mission and helping us deliver strong results for our community.


Ancora Logo
Cuna Logo
East Towne Mall Logo
Epic Logo
Findorff Logo
Johnson Creek Logo
Marcus Theatre Logo
MG&E Logo
Nei-Turner Media Logo
West Towne Mall Logo
First Business Bank Logo
WID Logo



For More Information
If you would like more information about our Premier Investor level of partnership, please contact Director of Partnerships Kristin Wensing at 608.441.3954.