Go Green Event

Reserve your place today for our Fall 2014 partner educational event:


Go Green
Tuesday, September 23, 2014
8:30-11:00 a.m.
Olbrich Botanical Gardens, Evjue Commons

Be our guest for breakfast, networking and a free educational event that highlights how GMCVB partners Go Green! You'll hear from the following four industry professionals who will share how they've incorporated environmentally friendly business practices into their work:

Brenda Baker
Director of Exhibits, Madison Children's Museum
Brenda has worked as an artist, educator and exhibit designer at the Madison Children's Museum for the past 24 years. Brenda has led the museum through two major expansions, and her work in pioneering environmental, sustainable and biophilic design for children's environments-as well as creating cultural exhibits and development processes with the local community-are the hallmarks of her career. Brenda has an MFA in art from UW-Madison, a BA from DePauw University, and has won numerous awards for her work. A few of her honors include a Fulbright travel grant, an NEA grant in sculpture, a Sustainability Visionary of the Year Award, an Outstanding Recent Graduate Award from the UW-Madison School of Education, and a Badger Bioneers Award. When she isn't working, she makes sculpture out of buckthorn, honeysuckle and other invasive species, and is trying to grow a green thumb.


Jeff Griffith
Building Maintenance and Technical Supervisor, Monona Terrace Community and Convention Center
Jeff has 26 years of experience as a Facility Manager, overseeing residential, commercial/retail and industrial facilities. For the last 17 years he has been responsible for the coordination of building and facility maintenance, A/V technicians and maintenance mechanic staff at the Monona Terrace Community and Convention Center, and the point person for sustainability initiatives at the facility. He was the team leader for the LEED-EB (Leadership in Energy and Environmental Design for Existing Buildings) certification the Monona Terrace earned in 2007, making it the first convention center in the country to earn a silver certification. During Jeff's tenure at the Monona Terrace, the facility has earned many additional accolades in green business practices, including the Wisconsin Governor's Council on Tourism Sustainability Award.


John Imes
Executive Director at Wisconsin Environmental Initiative
Co-Owner, Arbor House, An Environmental Inn
John, a former Chairman of the Board and co-founder of Wisconsin Environmental Initiative (WEI), joined as Executive Director in 1998. WEI works to improve the environment, economy, and quality of Wisconsin through initiatives that promote responsible business practices, sound environmental policy, green building and water stewardship. WEI has held many forums over the years covering diverse topics such as: Wisconsin Green & Growing, Green Tier Advantage, Bio-economy, Green Jobs in the New Europe, Quality Urban Development, Energy Policy, and Profit-Driven Environmental Management. Among WEI's most successful programs/partnerships include Green Built Home, Travel Green Wisconsin, and WEI's newest initiatives: Main Street Green and Clean Clear Waters.

Previously, John was the Environmental Manager for Quad/Graphics, a company long known for its environmental stewardship and social responsibility, garnering a long list of local, state and national honors.

John currently serves as an elected board trustee for the Village of Shorewood Hills and has served in many appointments as an advisor to national, state and local initiatives over the years. This MATC and Carroll College graduate is also co-owner of Arbor House, a national award-winning inn and model for sustainable tourism.


Patrick Reinsma
Regional Tourism Specialist, Wisconsin Department of Tourism
Patrick's experience includes various roles in tourism promotions, sales, marketing and customer service, which have culminated in his current position with the Department of Tourism as one of four Regional Tourism Specialists. His focus includes an 18-county area in Southwest Wisconsin and he is the direct line of communication to staff in the Department of Tourism's Madison office. His work includes helping grow tourism in the state by utilizing department programs and sharing industry best practices regarding the development of tourism. Patrick has been involved in the Travel Green Wisconsin program since 2009.

This event will be moderated by GMCVB Senior Sales Manager, Jeff Holcomb, who specializes in bringing environmental association meetings to Madison.