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Our Work

The Greater Madison Convention & Visitors Bureau strives to be an industry leader among destination marketing organizations. Each year, the GMCVB develops critical documents designed to differentiate Madison as a distinctive destination for leisure, sports and convention visitors.

Download our 2014 Business Plan for details on the budget, business plans, goals and projects that we're measured on—and what that means for Madison.


Read our 2014 Year in Review for details on how we're driving economic development through tourism.

 

Common Council Briefing: March 2015
On March 17, 2015 Deb Archer, President and CEO of the Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC), gave a presentation to the members of the Madison Common Council and others on the Impact of the Tourism Industry in Madison. Invited to do so by Common Council leadership (President Chris Schmidt and Alder Denise DeMarb), Archer addressed the group as well as answered questions from the audience on a wide range of tourism related topics. For more information about the work of the GMCVB, please click here.