In April 2014, the Wisconsin Department of Tourism released results from an annual study by Tourism Economics, an Oxford Economics Company that measures tourism's impact on total business sales, employment and taxes.
And the results were impressive.
Tourism is a billion-dollar industry for Dane County. The economic benefit that visitors bring to our area translates into a healthy economy that affects resident income, taxes, job creation and continued enhancement of the quality of life we all enjoy.
A few facts:
Read our 2014 Year in Review to learn more about where we've been--and how we plan to continue making tourism a key economic driver for our area.
In February 2015, the International Association of Exhibitions and Events™ (IAEE), Professional Convention Management Association (PCMA) and The EXPERIENCE Institute® released the first in a series of reports on research about the factors that influence travelers to attend conventions and exhibitions. As a proud sponsor, we are pleased to share the Decision to Attend Study—Phase One report, which includes da
In January 2015, Destination Analysts released its State of the American Traveler report, which showed America’s love affair with leisure travel remains strong, and expectations are that we will continue the pattern of stability seen in recent years. Read this report to learn more about spending statistics, technology trends and more.
When we know where people visit--and why they visit--the Greater Madison Convention and Visitors Bureau can begin to build on what we know and work to bring even greater economic impact to our area.
Recent research indicates that the primary purpose of Madison-area visits include:
• University of Wisconsin-Madison
• Monona Terrace® Community and Convention Center
• Alliant Energy Center
• State Capitol
This same research indicates that the top three activities during visits include:
• Dining (65%)
• Shopping (47.7%)
• Sightseeing (32.5%)
Download a report about what areas and activities make an impact on visitors--and our area economy.